invitation to participate in a research project
Your invitation to participate in a research project
This project has been approved by the Human Research Ethics Committee of the University of New England (Approval No HE18-200, Valid to 15/08/2019).
Would you like support to overcome barriers to adopting digital agriculture on your farm?
…. struggling to trying to address adoption issues relating to digital agriculture – such as
- deciding which automated weather station to buy,
- making use of the yield data you collect,
- implementing precision livestock;
- overcoming farm connectivity issues; selecting digital agricultural data platforms
- ….interested in working with other farmers trying to solve similar
If you answer yes to all these questions, and would like to learn more about being involved and what this would entail, please contact me - Emma Leonardeleonar3@myune.edu.au
More details about being involved in this project
I am seeking farming businesses to be involved in a project addressing issues of overcoming the adoption of digital technology.
Using a more planned and structured approach, can farming businesses be better able to adopt digital technology?
And can working together, within your business team (including external consultants/third party service providers) and externally with like-minded farming businesses help you achieve better adoption of digital technologies?
These are the issues this research aims to assess in relation to the question ‘How can an adoption framework help improve the uptake and use of digital agriculture?’
With agreement from all parties, this research will work with a farm business manager and their interested junior manager/employee and third party service provider to test the use of a change management framework as a method to support a structured approach to the adoption of digital technologies by farming businesses.
The creation of a change management plan supported by clear value propositions for digital technologies identified to be of interest to the farming businesses involved in the study will be an important outcome of this research.
The study will run from August 2018 to December 2019.
To learn more about being involved and what this would entail, please contact me - Emma Leonardeleonar3@myune.edu.au